People may be all “a twitter” about Twitter, but can it make any money? That’s a question that comes up quite a bit regarding one of the leading social media platforms on the planet right now. eMarketer is predicting Twitter could earn $150 million in revenue in 2011. That’s a big boost compared to 2010…
Will Twitter More Than Triple Revenues In 2011? Read More »
Social media and those companies feeding off it or building it have exploded in the past two years. Most would agree that 2010 was the year of social with brands and agencies scrambling to first understand it and then integrate it into their marketing strategies. However, what are companies such as Facebook and Twitter really worth?
The Single Most Important Social Media Asset Read More »
For me Twitter has been a valuable social media tool to connect with others in the email marketing and social media space. I’ve also made a few business connections for new clients as well as sending business to others. As for Facebook and other social media sites, I guess I’ve become comfortably dumb. I don’t see the value or ROI for time spent.
Social Media: I've Become Comfortably Dumb Read More »
Michael Kahn, Senior Vice President, Client Services, at performance markting specialist Performics (Publicis Groupe/VivaKi) about the role of Twitter, amongst others from the search engine marketing perspective.
Michael Kahn: Relevant Brands Need To Have A Presence on Twitter Read More »