Content Marketing: Content and Blog Frequency

Content marketing is marketing. So it should serve your business goals, take into account the needs and the behavior of your different ‘audience’ segments and finally be relevant for the audience and optimized from the perspective of the costs, benefits,  and resources (for instance, by having a good mix of external partners and an in-house content marketing expert team).

These elements have an impact on the frequency of putting out content via the different channels you use. Frequency is important, but it doesn’t mean you should create content on all platforms every day. Let’s take blogging as an example.

When you blog you create expectations among your readers, also regarding frequency. If you blog a lot for a while, and then you stop, it’s impossible to create a valuable and lasting dialogue. Setting these expectations at the beginning is important. Find the right mix and certainly do the math on the cost and return on your blog efforts, compared to the needs of your readers and direct and indirect goals.

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Six Quick Tips to Get Blogging Ideas

You want to share your knowledge and be a regular blogger? You write but run out of inspiration now and then? You want to get some ideas to blog about fast? You want to write about topics that are interesting for readers but don’t know where to start? Check out the following six quick and easy tips to get it done.

1. Use Google Alerts to inform you about latest industry news

With Google Alerts you can easily track news and find interesting new content about topics that inspire you. Don’t create too many alerts; focus on three main search terms. Alerts can be delivered into your mailbox or sent as a feed.

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