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10 Blogging, Content and Social Media Metrics and How to Improve Them
A white paper from Vocus identified 10 key blogging, content and social media metrics. We summarized them and looked at five metrics in-depth. We also added several tips to improve them. Planning your business and marketing … [Read More...]
More Recent Posts
From Social Media to Social Business: Moving Beyond Social Contacts
Social business is not just about social media marketing but can involve all business functions. It's about collaboration, community, customer-centricity and changing evolutions in the way we do business, based on social principles and technologies. … [Read More...]
Optimizing the Digital and Social Customer Experience
Since McKinsey wrote about the 'consumer decision journey' and smart B2B marketers started looking at the customer, his lifecycle and his journey first, the attention for that journey has never been higher. In its 2009 article on the consumer … [Read More...]
Using Storytelling to Strengthen Your Brand
Storytelling is one of the most powerful ways to breathe life into your brand and often called one of the main components of a content marketing approach. By giving your products and services an identity by capturing and sharing the stories they … [Read More...]
Guidelines For Managers Of Twitter Group Accounts
Although it’s important to have an overall social media policy, sometimes business also need Twitter policies, for instance if there are smaller groups of people managing a Twitter account for a specific department, country, blog or any other … [Read More...]
Social Proof, Circles Of Trust and Your Customer
The opinion of others is an important driver in the buying decision of people. It has always been so. Word-of-mouth is still predominantly an offline matter although it's really foolish to separate the online and offline dimension of peer advice in … [Read More...]
Beyond the Faceless Business: Getting Your LinkedIn Profile Right
We check out the profiles of businesses we consider working with all the time, regardless of the platform or source. More importantly, we look at the profiles of the people that provide a human face to the business.The people that ARE the business, … [Read More...]
Social Media ROI and Measurement: Questions You Should Ask
ROI stands for Return on Investment. Period. If we talk about Social Media ROI in this post, we mean the return on investment of the business (predominantly marketing) investments in social channels, networks, strategies and tactics made to achieve … [Read More...]
Social Business and Big Data: the Business Intelligence Goldmine
Every day we create 2.5 quintillion bytes of data. That’s a lot! To put this number and how it has evolved into perspective, just this number know that we have produced more than 90% of all online data that exists in the world today within the … [Read More...]
How Organizations Structure Social Media Teams and How to do Better
Nearly a year ago, Christopher Barger, author of 'The Social Media Strategist' visited us for a Fusion Marketing Experience event and gave a great social business workshop, focusing on the internal social media processes and the social media team. … [Read More...]
Social Customer Service: Why You Must Offer it Right Now
Social customer service is a 'hot topic'. However, it's not a holy grail. You offer it for a reason and not because everyone tells you that it matters. You need to understand what role it plays for your individual business and your customers to start … [Read More...]
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