Social Marketing Forum:

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To Social Media with Love

By Jim Ducharme on 1:00 am in Opinion, Social media marketing / View Comments

You don’t “win” social media, you participate. You join the community which drives it and you serve that community and enrich it.
5 Things Social Media can Learn from Radio

By Jim Ducharme on 1:49 am in Blogging, Content marketing, Social media marketing / View Comments

It may surprise you that social media shares some qualities with the more traditional medium of radio. Obviously the technology is very different, but there is a good deal which bloggers and social media people can learn from radio done right. Here are five key things social media can learn from radio: One-to-One communication Good [...]
Social Media Day Know Hows

By Jim Ducharme on 12:14 am in Social media marketing / View Comments

If there’s one word which would come up for me at Social Media Day, it would be “how”. So many questions would start or have that word in it.
Tips on How to Handle Negative Tweets

By Jim Ducharme on 9:11 pm in Social media marketing, Social media monitoring / View Comments

Should you ignore negative tweets? If not, what should you do? It’s a question which keeps coming up as marketers and companies get more and more involved in social media. Among most social media evangelists and analysts (I don’t like the term “expert”), the consensus appears to be that a negative comment is an opportunity for you to shine via social media channels such as Twitter.
Get over it! Social media doesn’t owe you a thing!

By Jim Ducharme on 1:36 am in Opinion, Relationship marketing, Social media marketing / View Comments

The currency of social media derives value from the contributions we all make to community. That currency has no central bank or IMF dictating its worth. You are not a dollar bill, you are a person and you have much to offer the communities you are part of.
Tweet Tips: 12 Ways to Tweet the Same Thing

By Jim Ducharme on 1:11 am in Blogging, Community marketing, Content marketing, Social media marketing / View Comments

Just tweeting a subject line and link from a blog (be a post by you or a post on another blog) is not always the most effective way to drive traffic to the post. If the subject line is really good, that can certainly be effective, but there are other options to get people’s attention [...]
Email vs Social: Channels Aren’t Social, Humans Are

By Jim Ducharme on 1:03 am in Email marketing, Social media marketing / View Comments

The people we market to will make the decision as to what channel is best suited to their needs and that’s the only choice which matters. Everything else is simply politics and drama.
Footprints Online Are Not in Sand

By Jim Ducharme on 12:24 am in Opinion / View Comments

There is no “undo” button for the web. What you say today in anger or in a moment of thoughtlessness can come back and haunt you. Most especially if you are so motivated by negative emotions that you feel compelled to write or voice a rant on it and then post it to a blog or media sharing site.
Social Media Optimization: Sharing is Caring

By Jim Ducharme on 12:12 am in Brand marketing, Social media optimization / View Comments

If you want more people to care about what you have to offer then make it easier for people to share what you have.
Online Communities Are Like Coral: Give Them Space To Grow

By J-P De Clerck on 12:00 am in Community marketing, Word of mouth marketing / View Comments

Online communities can take several forms and must be the foundation of any kind of consumer outreach. Communities are much like coral, as they grow, they attract others to the community and create more dynamic interactions. It’s up to marketers to create a space for the coral to form and nurture the growth around it.
Social Media May be Trendy, but Socializing isn’t

By Jim Ducharme on 1:00 am in Community marketing, Social media marketing / View Comments

Companies should understand that social networks may come and go, but people won’t stop being social online.
Are Your Customers Looking for your Business on Mobile Phones? 5 Facts Worth Knowing

By Chris Tompkins on 12:13 pm in Mobile, Social media marketing / View Comments

There has been a lot of talk about the power of mobile marketing. From text marketing to applications, the market is abuzz with the “power of mobile.” For some businesses it seems like a perfect fit, while other companies struggle to see the value of implementing a mobile marketing strategy. That’s why when I read [...]
Belgian Marketing Professionals Waffle on Social Media

By Jim Ducharme on 5:00 pm in Social media marketing / View Comments

The study surveyed 70 Belgian communication and marketing professionals regarding their use of social media. It certainly appears that based on this survey, Belgian marketing professionals have a way to go yet.
Corporate Networking: That was then this is Now

By Jim Ducharme on 1:00 am in Opinion / View Comments

Social networking, remote working and collaboration are putting a whole new spin on corporate networking.
Doing Business as Unusual: Customer Service

By Jim Ducharme on 1:00 am in Cross-channel, Customer service / View Comments

Companies can’t simply use new technology to prop up the status quo – they have to change the way they think and operate – it’s no longer business as usual.
Twitter Customer Service Should not be Lipstick on a Pig

By Jim Ducharme on 1:00 am in Customer service, Opinion, Relationship marketing / View Comments

When the passion and commitment of your social media front line people is not reflected in your processes and not shared by your customer service reps or even supported by your corporate culture or values, you are shooting yourself in the head.
Social Media Day Open Forum: You’ve Got Questions! We’ve Got Answers!

By Jim Ducharme on 1:00 am in Social media marketing / View Comments

Social Media Day by design is a pretty free-form event. Some local events are strictly GT parties and some are trying to add a little more. At the Social Media Day event at Hangar 26 in Antwerp on June 30th, J-P De Clerk and team have put together a great party and networking event! But, [...]
10 Stats: Why is Grandma Using Facebook and Uncle Joe Using Twitter?

By Chris Tompkins on 11:48 pm in Social media marketing / View Comments

10 Social Media Statistics That May Surprise You about such things as Facebook.
5 LinkedIn Must Haves

By Chris Tompkins on 1:00 am in B2B marketing, B2C marketing, Inbound marketing, Social media marketing / View Comments

With everyone going on about the wonders of Facebook and Twitter, our poor friend LinkedIn sometimes gets left out in the cold. While not one of the most visible sites, it is definitely one of the most powerful. With millions of people from all over the globe taking part in the conversation on LinkedIn, it [...]
Validation is the Prime Reason for Content Sharing

By Jim Ducharme on 1:00 am in Blogging, Community marketing, Opinion, Social media marketing / View Comments

Validation is a primary motivator in human society and since the virtual world is a reflection of the analog one, it is here as well.
B2B Content Marketing: What is it & How are European Marketers Applying it?

By Jim Ducharme on 1:00 am in B2B marketing, Content marketing, Research / View Comments

According to a recent survey, Dutch Marketers have a long way to go in using content marketing effectively.
Think Tank: Social Media Training for Nonprofits

By Jim Ducharme on 2:31 pm in Community marketing, Social media marketing / View Comments

If you’re an association or nonprofit diving into social media, take a dip in the Think Tank first and you won’t end up all wet.
Why Aren’t You Promoting Your Social Profiles? 10 Ways to Make it Happen

By Chris Tompkins on 1:00 am in Social media marketing / View Comments

When going through numerous articles on social media strategies it dawned on me that there was a glaring omission: tactics on how to promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter. While it may sound odd, cross marketing is an essential part of a successful social media marketing strategy [...]