Welcome to the Social Marketing Forum


All good marketing is social, regardless of the tactics and channels. Marketing is about people, customer satisfaction, relevance and goals.
People’s behavior is more important than ever. Customers define whether you will succeed and digital technologies enable them to. Marketers need an integrated approach while looking at the intent, triggers and behavior of customers. [Read More...]

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social media marketing metrics- source image Vocus

10 Blogging, Content and Social Media Metrics and How to Improve Them

A white paper from Vocus identified 10 key blogging, content and social media metrics. We summarized them and looked at five metrics in-depth. We also added several tips to improve them. Planning your business and marketing … [Read More...]

More Recent Posts

The conversation is happening

From Social Media to Social Business: Moving Beyond Social Contacts

Social business is not just about social media marketing but can involve all business functions. It's about collaboration, community, customer-centricity and changing evolutions in the way we do business, based on social principles and technologies. … [Read More...]

customer experience

Optimizing the Digital and Social Customer Experience

Since McKinsey wrote about the 'consumer decision journey' and smart B2B marketers started looking at the customer, his lifecycle and his journey first, the attention for that journey has never been higher. In its 2009 article on the consumer … [Read More...]

storytelling

Using Storytelling to Strengthen Your Brand

Storytelling is one of the most powerful ways to breathe life into your brand and often called one of the main components of a content marketing approach. By giving your products and services an identity by capturing and sharing the stories they … [Read More...]

teamwork

Guidelines For Managers Of Twitter Group Accounts

Although it’s important to have an overall social media policy, sometimes business also need Twitter policies, for instance if there are smaller groups of people managing a Twitter account for a specific  department, country, blog or any other … [Read More...]

trust

Social Proof, Circles Of Trust and Your Customer

The opinion of others is an important driver in the buying decision of people. It has always been so. Word-of-mouth is still predominantly an offline matter although it's really foolish to separate the online and offline dimension of peer advice in … [Read More...]

LinkedIn profile infographic by lab 42

Beyond the Faceless Business: Getting Your LinkedIn Profile Right

We check out the profiles of businesses we consider working with all the time, regardless of the platform or source. More importantly, we look at the profiles of the people that provide a human face to the business.The people that ARE the business, … [Read More...]

The need to measure social media ROI

Social Media ROI and Measurement: Questions You Should Ask

ROI stands for Return on Investment. Period. If we talk about Social Media ROI in this post, we mean the return on investment of the business (predominantly marketing) investments in social channels, networks, strategies and tactics made to achieve … [Read More...]

Social Analytics for Marketing and Sales Effectiveness Framework

Social Business and Big Data: the Business Intelligence Goldmine

Every day we create 2.5 quintillion bytes of data. That’s a lot! To put this number and how it has evolved into perspective,  just this number know that we have produced more than 90% of all online data that exists in the world today within the … [Read More...]

Christopher Barger

How Organizations Structure Social Media Teams and How to do Better

Nearly a year ago, Christopher Barger, author of 'The Social Media Strategist' visited us for a Fusion Marketing Experience event and gave a great social business workshop, focusing on the internal social media processes and the social media team. … [Read More...]

Social customer service incoming request channels

Social Customer Service: Why You Must Offer it Right Now

Social customer service is a 'hot topic'. However, it's not a holy grail. You offer it for a reason and not because everyone tells you that it matters. You need to understand what role it plays for your individual business and your customers to start … [Read More...]