Featured Post

Featured Post

Featured Posts

teamwork

Guidelines For Managers Of Twitter Group Accounts

Although it’s important to have an overall social media policy, sometimes business also need Twitter policies, for instance if there are smaller groups of people managing a Twitter account for a specific  department, country, blog or any other group … [Read More...]

trust

Social Proof, Circles Of Trust and Your Customer

The opinion of others is an important driver in the buying decision of people. It has always been so. Word-of-mouth is still predominantly an offline matter although it's really foolish to separate the online and offline dimension of peer advice in … [Read More...]

Get started with content marketing

Check out the online content marketing guide by Content Marketing Experience.

 

Get started with content marketing - start

Featured Posts

Toothpaste and the consumer disconnect

How Toothpaste Proves the Consumer Disconnect

Do you know what the first reason is why marketers fail to connect with consumers? The fact they call them consumers and treat them as such. They even address them as consumers. It’s one of the many signs proving the continuing monologue mentality, … [Read More...]

Featured Posts

Toothpaste and the consumer disconnect

How Toothpaste Proves the Consumer Disconnect

Do you know what the first reason is why marketers fail to connect with consumers? The fact they call them consumers and treat them as such. They even address them as consumers. It’s one of the many signs proving the continuing monologue mentality, … [Read More...]