Dave Chaffey

Dave Chaffey: The Online Value Proposition

Ever been to a web site and wondered ‘Why am I here?’, ‘How does this help me?‘ or ‘Does this site give me what I need?’. And then left shortly afterwards?

The Two Second Rule

How long do you have to make an impression when you engage visitors online? Whether it’s welcoming a visitor to your site or social presence, the answer seems “not very long at all”. But, exactly how long do you have to make visitors “Think, Feel, Do”?!