You may have noticed that we have a nifty little feature on our right nav bar which lists our most popular posts. Have you checked them out yet? Well, just in case you missed them the first time around, allow me to share a few of our most popular posts with you today!
The Two Second Rule
by Dave Chaffey
Whether it’s welcoming a visitor to your site or social presence, the answer seems “not very long at all”. But, exactly how long do you have to make visitors “Think, Feel, Do”?!
Brand Marketers & Social Media: Great Expectations
by Jim Ducharme
The debate regarding the value of social media to marketing is ongoing. On the one side we have the evangelists who preach that you just have to get in there and not worry about details like ROI. On the other, we have traditional marketers who are becoming more vocal in their demands for some kind of measurability. Somewhere in the middle of all this we have the question of how much a social media brand fan is actually worth.
Twitter: The CB Radio Of The New Millennium
by J-P De Clerck
Twitter is the CB radio of the new millennium. Realizing this connection gives us a glimpse at what is going on now, why it happens and where it might go. It should also help keep things in perspective for business trying to leverage it to reach potential customers. There are two mistakes you can make on Twitter. One is to not take it seriously and the other is to take your self too seriously while using it.
Social Relationships: Why You Want Old Friends And Not Only Digital Natives
by J-P De Clerck
The percentage of those Americans who do go online has remained relatively constant since 2006 at 79%. While most generation demos have an adoption rate of at least 70%, the report finds that this drops off after 65. Only 58% of adults between 65 and 73 and 30% of adults 74 and older go online. So, younger generations sill have a disproportionate representation on the web right now.
Tips on How to Handle Negative Tweets
by Jim Ducharme
Should you ignore negative tweets? If not, what should you do? It’s a question which keeps coming up as marketers and companies get more and more involved in social media.