The “social media”, blogging, expert and marketing world is far from the social world as it may seem to the neutral observer out there. Sometimes it’s a very nasty one. But at least now the observer has a voice. And so have I. Use your voice. Don’t let anyone silence you. Now and in 2011. Happy New Year.
Business As Usual: What I Have Learned In The Year Of Social Read More »
Marketers must stop thinking about channels as different and start seeing the world with a wider view. Knock down the silos! Rip off the labels and stomp on them! As soon as you try to categorize something, your vision starts to narrow and you lose perspective.
Social And Other Marketing Labels: Rip Them Off And Stomp On Them! Read More »
Don’t just ‘do’ social you have to ‘be’ social! Let that thought percolate a bit. It’s not about the tools or the agencies or the stats. It’s about having a culture in your company which IS social. This means more open communication both internally and externally.
Don't Do Social, Be Social Read More »
To really be a part and thus, get the most out of any community online or off, you must share part of you and to some degree relinquish a little precious privacy. However, perspective is absolutely vital to avoiding the pitfalls of online privacy. Marketers: don’t play with people’s digital identity, your reputation is at stake.
Online Privacy Matters: People Are Responsible And So Are Marketers Read More »