You don’t “win” social media, you participate. You join the community which drives it and you serve that community and enrich it.
The currency of social media derives value from the contributions we all make to community. That currency has no central bank or IMF dictating its worth. You are not a dollar bill, you are a person and you have much to offer the communities you are part of.
There is no “undo” button for the web. What you say today in anger or in a moment of thoughtlessness can come back and haunt you. Most especially if you are so motivated by negative emotions that you feel compelled to write or voice a rant on it and then post it to a blog or media sharing site.
Social networking, remote working and collaboration are putting a whole new spin on corporate networking.