Opinion Archives - Page 4 of 5 - Social Marketing Forum

LIFT 11: Innovation, Twiplomacy and Making Mistakes

Last week’s Lift Conference 2011 in Geneva started with a few great keynote speakers giving their view on different topics. The difference with past editions of Lift was that general subjects and more indepth cases were mixed. The event started with Don Tapscott, author of the book Marcowikinomics, who pointed at the four drivers of change in recent revolutions going on in the world; being Web 2.0, the economic revolution, the social revolution and the next revolution.

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A River Called "Social"

I used to go “tubing” on a river not far from Toronto. Tubing is where you ride an old tire inner-tube down a river or creek. On this particular river, part of the fun is that there are some pretty good rapids which give you a bit of a rush. My wife and I went

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What Makes Good Online Marketing Content?

The issue of emotional response is often overlooked and I agree. Perhaps it is overlooked because it is that underlying common denominator and not a separate factor. The question I’m asking here is: Can content in email or online marketing provoke any action without some kind of emotional response?

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The Ted Williams Story: Handling Your Mistakes Online

The story just won’t die and that, as ironic as it might be, is probably what the editorial staff at the Columbus Dispatch would like. Since pulling down the video one of their readers posted at YouTube featuring Ted Williams (the homeless man with the golden voice), the paper has been widely chastised and slammed as a dinosaur of print.

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