Research Archives - Social Marketing Forum

comScore: the Shopping and Customer Experiences Across Buying Stages

Excellent customer experiences and relevant touchpoints, across all channels, are rapidly becoming the focal point for smart marketers. Customer satisfaction is not a goal anymore. It is – or should be – a basic component of your business DNA. All customer experiences must be optimized to move beyond the level of satisfaction. Obviously, perfection is …

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B2B Content Marketing: How are European Marketers Applying it?

According to a recent survey, Dutch Marketers have a long way to go in using content marketing effectively.

Marketer's Important Objectives for Social Media in 2011

MarketingSherpa has posted an interesting chart derived from a survey of 3,300 marketers asked to indicate their most important social media marketing objectives they hope to achieve in 2011. The question was: What are the most important objectives for your organization’s social marketing program to achieve in 2011? Increasing website traffic via social media integration …

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Google Survey Says Marketers Should be Ga-Ga for Smartphone Growth

People use smartphones just about everywhere. They travel with them from home to office to school and even in the bathroom.