Research

Businesses Fail Incorporating Social Media Due To Lack Of Plan and Key Players Defining It

There are many reasons why businesses fail incorporating social media. From corporate culture to overemphasizing message and medium to ignoring the listening priority to short-term tactics. One of the reasons is obviously also a lack of strategy and planning which clearly came forward in a report by Digital Brand Expressions.

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Survey Reveals Mobile Email Trends: Where Is Your Subscriber?

We are on the go and so is our inbox, according to a new report from eROI. For some time now the focus of email marketers has been getting to the inbox and making sure that the message is compatible with whatever email client the subscriber is using. Mobile devices started out at a reasonably slow pace, but this is accelerating as would a sled on an icy slope.

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