According to a new report, time and resources are the biggest hurdle preventing marketers from entry into the social channel. Many companies are trying to be in too many social media places at once and have too many plates spinning at the same time. Select your goals and channels, depending on your business and customers.
Avoid Social Media Marketing Wobble Worry: Select Read More »
There are many reasons why businesses fail incorporating social media. From corporate culture to overemphasizing message and medium to ignoring the listening priority to short-term tactics. One of the reasons is obviously also a lack of strategy and planning which clearly came forward in a report by Digital Brand Expressions.
We are on the go and so is our inbox, according to a new report from eROI. For some time now the focus of email marketers has been getting to the inbox and making sure that the message is compatible with whatever email client the subscriber is using. Mobile devices started out at a reasonably slow pace, but this is accelerating as would a sled on an icy slope.
Survey Reveals Mobile Email Trends: Where Is Your Subscriber? Read More »
The possibilities of blogging are definitely not being put to optimal use. A lot of companies have no blog. This is unfortunate because blogs are real social media hubs and cornerstones of inbound marketing. But more importantly, blogs are read.
The Possibilities of Blogging and Blog Marketing Are Underused Read More »