Highlights from European Social Media and Email Marketing Study
13% of social network fans and followers of a company or brand want to be called upon to do something.
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Research
Report: Future Plans for Focus in Social Marketing
According to the study, YouTube came out on top as the channel where most marketers plan to increase their efforts. 77% stated they would be doing more on YouTube and/or video marketing. 82% of those companies with 1000 or more employees indicated this as a key growth area.
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Report: Where Marketers are Focusing in Social Media
What channels are marketers focused on and what tools are they employing in social media?
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Western Europe to See Smartphone Usage Double by 2015
According to a new report from eMarketer, mobile web usage in Western Europe will double by 2015.
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