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To Social Media with Love
Opinion, Social media marketingJune 29, 2011 1:00 am
5 Things Social Media can Learn from Radio
Blogging, Content marketing, Social media marketingJune 27, 2011 1:49 am
Social Media Day Know Hows
Social media marketingJune 24, 2011 12:14 am

Home » Posts tagged 'social media'

To Social Media with Love

By Jim Ducharme on 1:00 am in Opinion, Social media marketing / View Comments

You don’t “win” social media, you participate. You join the community which drives it and you serve that community and enrich it.
Get over it! Social media doesn’t owe you a thing!

By Jim Ducharme on 1:36 am in Opinion, Relationship marketing, Social media marketing / View Comments

The currency of social media derives value from the contributions we all make to community. That currency has no central bank or IMF dictating its worth. You are not a dollar bill, you are a person and you have much to offer the communities you are part of.
Tweet Tips: 12 Ways to Tweet the Same Thing

By Jim Ducharme on 1:11 am in Blogging, Community marketing, Content marketing, Social media marketing / View Comments

Just tweeting a subject line and link from a blog (be a post by you or a post on another blog) is not always the most effective way to drive traffic to the post. If the subject line is really good, that can certainly be effective, but there are other options to get people’s attention [...]
Social Media May be Trendy, but Socializing isn’t

By Jim Ducharme on 1:00 am in Community marketing, Social media marketing / View Comments

Companies should understand that social networks may come and go, but people won’t stop being social online.
Belgian Marketing Professionals Waffle on Social Media

By Jim Ducharme on 5:00 pm in Social media marketing / View Comments

The study surveyed 70 Belgian communication and marketing professionals regarding their use of social media. It certainly appears that based on this survey, Belgian marketing professionals have a way to go yet.
Corporate Networking: That was then this is Now

By Jim Ducharme on 1:00 am in Opinion / View Comments

Social networking, remote working and collaboration are putting a whole new spin on corporate networking.
Doing Business as Unusual: Customer Service

By Jim Ducharme on 1:00 am in Cross-channel, Customer service / View Comments

Companies can’t simply use new technology to prop up the status quo – they have to change the way they think and operate – it’s no longer business as usual.
Twitter Customer Service Should not be Lipstick on a Pig

By Jim Ducharme on 1:00 am in Customer service, Opinion, Relationship marketing / View Comments

When the passion and commitment of your social media front line people is not reflected in your processes and not shared by your customer service reps or even supported by your corporate culture or values, you are shooting yourself in the head.
10 Stats: Why is Grandma Using Facebook and Uncle Joe Using Twitter?

By Chris Tompkins on 11:48 pm in Social media marketing / View Comments

10 Social Media Statistics That May Surprise You about such things as Facebook.
Think Tank: Social Media Training for Nonprofits

By Jim Ducharme on 2:31 pm in Community marketing, Social media marketing / View Comments

If you’re an association or nonprofit diving into social media, take a dip in the Think Tank first and you won’t end up all wet.
The Real Time Web: Social Media Conference RealtimeNY11

By Jim Ducharme on 5:47 pm in Events, Social media marketing / View Comments

The RealtimeNY11 conference takes place in New York City on June 6th. It focuses on the real time Web and its social and mobile possibilities.
Word-of-Mouth Marketing: The Ostrich Factor

By Jim Ducharme on 1:00 am in Social media marketing, Word of mouth marketing / View Comments

The fact is that because of social media and our connected world, word-of-mouth is both your best friend and potentially your fiercest foe.
Social Media: The Labels of Anonymity, Authenticity, and Authority

By Scott Cohen on 1:30 am in Opinion, Social media marketing, Uncategorized / View Comments

In our rabid need to draw attention to ourselves, what’s real anymore?
Defining & Applying Social Media Intelligence

By Jim Ducharme on 1:00 am in Social media monitoring / View Comments

Yesterday I posted about how important it is to use social media to monitor the brand conversations going on out there. I’ve just been reading a whitepaper from Forrester titled: “Defining Social Media Intelligence” which lists in detail how social media intelligence can be applied in an organization.
Social Media Monitoring: The Virtual Duck Blind

By Jim Ducharme on 1:00 am in Social media marketing, Social media monitoring / View Comments

Social media is NOT just about distributing your marketing message. I frankly don’t think any digital media channel is solely about that. From email to Facebook, it’s as much about listening as it is about talking.
Social Media Manners Matter

By Michael Gutelli on 12:00 am in Opinion, Social media monitoring / View Comments

Social media is a matter of time and place; not an outlet to use and abuse for all things business and personal.
Marketer’s Important Objectives for Social Media in 2011

By Jim Ducharme on 2:00 am in Research, Social media marketing / View Comments

MarketingSherpa has posted an interesting chart derived from a survey of 3,300 marketers asked to indicate their most important social media marketing objectives they hope to achieve in 2011. The question was: What are the most important objectives for your organization’s social marketing program to achieve in 2011? Increasing website traffic via social media integration [...]
World Social Media Day, June 30th, Antwerp Belgium

By Jim Ducharme on 4:54 pm in Social media marketing / View Comments

While “GTs” or “Get Togethers” are not new to social media, Mashable.com made it all official in 2010 when they began promoting June 30th as the official worldwide social media day. Aside from lending the idea some good credibility, Mashable was also smart enough to provide some social media tools as a way for locals [...]
Top of the Pops: Five of Our Most Popular Social Media Posts

By Jim Ducharme on 1:00 am in Social media marketing / View Comments

Just in case you missed them, five of our most popular posts.
Spelling Out Social Media

By Shannon Holato on 1:00 am in Social media marketing / View Comments

Ed note: This was originally posted at the Red Pill Email Blog. Thank you Shannon for letting us share it here too! Last week, I read a brilliant post by Jim Ducharme titled, “EMAIL: What’s in a name?” where he defined the word email. I loved the acronym approach he took as it really got [...]
Social Media Lingo: The Masonic Handshake

By Jim Ducharme on 1:21 am in Opinion, Social media marketing / View Comments

Every industry (professional or not) has its own terminology which is often used as a verbal “Masonic handshake” to reinforce the idea that those in the know belong to a group with special knowledge.
7 Social Media Engagement Tips from the Fortune 1000

By Jim Ducharme on 1:00 am in Brand marketing, Social media marketing, Social media monitoring / View Comments

If you need some inspiration regarding your social media strategy and implementation, you’ll find these seven tips from Fortune 1000 companies worth reading.
Report: Future Plans for Focus in Social Marketing

By Jim Ducharme on 1:00 am in Research, Social media marketing / View Comments

According to the study, YouTube came out on top as the channel where most marketers plan to increase their efforts. 77% stated they would be doing more on YouTube and/or video marketing. 82% of those companies with 1000 or more employees indicated this as a key growth area.