Corporate blogs are a way of getting the inter-human dialogue going. And those dialogues are precious. You cannot talk and listen to ‘companies’ and ‘consumers’, only to people. Blog and get found, it’s the very first step in establishing a relationship in the online world.
Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. But there is more to good content in a social context, with customer-centricity as a guideline and stories as a way to reach our business goals. Stories travel, not content. Read why, including a personal example.