It may surprise you that social media shares some qualities with the more traditional medium of radio. Obviously the technology is very different, but there is a good deal which bloggers and social media people can learn from radio done right. Here are five key things social media can learn from radio: One-to-One communication Good [...]
Just tweeting a subject line and link from a blog (be a post by you or a post on another blog) is not always the most effective way to drive traffic to the post. If the subject line is really good, that can certainly be effective, but there are other options to get people’s attention [...]
According to a recent survey, Dutch Marketers have a long way to go in using content marketing effectively.
I’ve gathered 7 insights (at least I hope they’re insightful) to share on social marketing.
What about the future of TV? Is it going to evolve or just wink out like the last dot of light on a CRT? Doubtful since, historically we’ve yet to see a mass media just blink out of existence in that way.
According to a report from Media Audit on social media users, where we happen to be in life means different frequency and usage of different channels. It won’t come as any surprise that younger respondents with no kids are the most active on Facebook, Twitter or Myspace. However, the study also found that adults with children were much more likely to be on social sites.
B2B blogging can be tricky, but rewarding all the same. The hardest question may well be whether you even want to start one in the first place. That’s one of the questions the folks from Aggregage posed to a number of B2B blogging thought leaders in a new whitepaper titled: B2B Blogging Trends in 2011. [...]
The issue of emotional response is often overlooked and I agree. Perhaps it is overlooked because it is that underlying common denominator and not a separate factor. The question I’m asking here is: Can content in email or online marketing provoke any action without some kind of emotional response?
It seems great minds do think alike. My thoughts on the thoughts of some thought leaders on content marketing.
Many businesses don’t have a blog yet. Too bad since blogs are really social media hubs and more. But there is hope. Since blogs are almost a must for all businesses that want to do “something” with social media.
Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. But measuring doesn’t have to be difficult. Ardath Albee and Maria Pergolino on content marketing and creation ROI.
We talk a lot about content creation, but content promotion is equally important. When you want to promote your latest eBook, white paper or any other offer, there are several things to consider. Discover a 7-step framework for developing a promotional strategy for B2B content.
Content is king in brand related but also in more lead nurturing and customer retention driven types of marketing. A goal of content is to generate value and emotional connections for people through all the contact points with the brand or the company. Another goal is to create an environment where stories are born and nurtured. Stories that define the brand and immerse the clients in them.
Content marketing and the increasing attention paid to it in B2B marketing, is about the changes in the behaviour and wishes of the customers and prospects. A personalized and planned content marketing strategy results in more conversion, better customer relationships, lower cost-per-lead and higher ROI.
Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. But there is more to good content in a social context, with customer-centricity as a guideline and stories as a way to reach our business goals. Stories travel, not content. Read why, including a personal example.
Content plays such a crucial role in this digital era that a new discipline has evolved around it: ‘content marketing’. Content is important in both B2C and B2B marketing. Look at how content is used in lead management, customer interactions and discover how B2B content marketing ultimately is…sales.
Why do people share content? It’s a simple question but when looking at it, you’ll quickly discover it is all but easy, depends on many factors and requires a good deal of psychological insights. However, in trying to answering it, one can find a lot of value for his business and “target groups” in this [...]
Content has always been king in online marketing. Ask any good email marketer. These days, content is even more important in all forms of interactive marketing. But that does not mean it’s the only thing that matters. Context is important as well. And, though content is crucial it’s how your business and people use it [...]
Customer cases are great but undervalued ways to use content marketing and create stories that are relevant, improve SEO, get shared on social media, lead to word-of-mouth and attract new customers. In this cross-channel and multimedia world, it’s important to provide the testimonials through channels and formats which your prospects use.
Despite all the improvements in the technology, search engines are still relatively dumb. The relevance of content plays a crucial role, as it should, and social dimensions are added to add some form of social context to content. But we are still a long way off from a search engine that understands the significance and purpose of our searches in a semantic and self-educative manner. There is also a price to pay for making the search engines increasingly smarter in function of our individual needs. That price is privacy.
Interact and join
Browse Categories
Social Marketing Forum:
Designed by
Copyright © 2012 Social Marketing Forum:. All rights reserved.
Contact us via email
Connect on Twitter
Talk to us on Facebook
Ask & share in the community
