Content marketing

How Content Travels and Works in Social: Stories and People

Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. But there is more to good content in a social context, with customer-centricity as a guideline and stories as a way to reach our business goals. Stories travel, not content. Read why, including a personal example.

A Good Reason to Invest in B2B Marketing Content: Sales

Content plays such a crucial role in this digital era that a new discipline has evolved around it: ‘content marketing’. Content is important in both B2C and B2B marketing. Look at how content is used in lead management, customer interactions and discover how B2B content marketing ultimately is…sales.