J-P De Clerck

J-P is the founder of i-SCOOP. He's a trusted digital marketing and business consultant with hands-on international experience, proven results and a people-centric view.

comScore: the Shopping and Customer Experiences Across Buying Stages

Excellent customer experiences and relevant touchpoints, across all channels, are rapidly becoming the focal point for smart marketers. Customer satisfaction is not a goal anymore. It is – or should be – a basic component of your business DNA. All customer experiences must be optimized to move beyond the level of satisfaction. Obviously, perfection is

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