You can write the most interesting and best content in the world but if your blog headline doesn’t attract attention, appeal and convince people to read on, why even bother? You wouldn’t be doing yourself, your content and your readers a favor, right? Brian Clark says that “on average, 8 out of 10 people will […]
How to Write Blog Headlines People (and your Goals) Deserve Read More »
The first social network that comes to mind when thinking about B2B social media marketing is obviously LinkedIn. However, what about Facebook? Is it suitable for business-to-business? Of course it all depends on your market, goals and target groups. Business buyers are people and they also use Facebook. Although Facebook is generally less used in
Should businesses ignore Facebook for B2B marketing? Read More »
Online communities can take several forms and must be the foundation of any kind of consumer outreach. Communities are much like coral, as they grow, they attract others to the community and create more dynamic interactions. It’s up to marketers to create a space for the coral to form and nurture the growth around it.
Online Communities Are Like Coral: Give Them Space To Grow Read More »
According to a new report from eMarketer, mobile web usage in Western Europe will double by 2015.
Western Europe to See Smartphone Usage Double by 2015 Read More »