word-of-mouth marketing

Influencers and the Power of Word-of-Mouth

Generating word-of-mouth advertising effectively takes effort and time. It means someone on your staff has to find the influencers then nurture and encourage them. At times it’s akin to herding cats, but trust me, it’s worth the effort!

Five Anti-Tips to Succeed in Viral Marketing

Despite all the viral marketing success stories, there is still an embarrassing number of amateur mistakes made in the average viral marketing campaign. In this post you will find five anti-tips that will help you in better planning and executing a successful viral marketing campaign.