The fact is that because of social media and our connected world, word-of-mouth is both your best friend and potentially your fiercest foe.
Word-of-mouth advertising is the number one way respondents (82%) reported that customers find them, followed by search engines and the internet (66%). Traditional advertising came in a distant third at just 37%.
So, who do we trust when it comes to product recommendations online?
Soon men will be driven back to the garage where we will huddle around broken down, rusted muscle cars, drink beer and lament our relegation in grunted musings.