People get more and more used to being bombarded with messages more or less everywhere possible: in urban space, in buses, in public toilets, when checking your Facebook etc. So the challenge for communicators and marketers is to create new and engaging ways to reach the audience – in other words: to involve the users.
Customer-centric thinking and working is the main driver in all marketing changes, we are going through, including social media marketing, email marketing, etc. Customer-centricity is not some kind of slogan. It’s a necessity for businesses and is achieved through direct and indirect processes of listening, understanding, providing relevance and optimizing the value of content, interactions …
Social CRM: Customer-Centricity And The Need For Redefinitions Read More »