Integrating sharing tools into email marketing is just a small part of cross-fertilizing both channels. On top of that, those sharing tools should be used wisely. Social email marketing is about much more than just adding some buttons to share content via Twitter, Facebook, Delicious, StumbleUpon, LinkedIn and the likes. How far does your imagination stretch?
Social Media and Email Integration Beyond Sharing Tools Read More »
Earlier this month I read an interesting post by Karen Talavera on The eMail Guide blog, a great resource for those who want to be kept well informed of every new development in the email marketing world. It made me think more than I already do about the role of content, e-mail marketing and social
The Digital Leverage Effect of Social Media and Email Marketing Integration Read More »
Content has always been key in online marketing. Ask any good email marketer. These days, content is even more important in all forms of interactive marketing. But that does not mean it’s the only thing that matters. Context is important as well. And, though content is crucial it’s how your business and people use it
The Purposes of Content and Conversations Read More »
A viral video is a not something you can order at your local agency. You can create a video and design for virality but in the end, it’s the audience that decides if it goes viral or not. It all depends on the content of the video and what it triggers, often more than on
Viral Video: Using a Ballerina for B2B marketing Read More »