Quick Guide to Indirect Sales Increases via Social Media Marketing

Best practices dictate that you “give to get,” or encourage listening and participation in your social media programs, which has been proven to be a hallmark of successful internet marketing and branding programs. In this post you find the necessary guidelines to get your social media marketing campaign on tracks with a focus on indirect sales effects and long-term value

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Listen to Your Super-Consumers and Engage the Engaged to Grow Sales

In any product category, roughly 10% of the consumers account for more than 50% of the profits. These super-consumers clearly know what they need and want, buy a lot of what they need and don’t mind paying more to get it. Furthermore, they are “passionate and engaged, sometimes even a little obsessive”. And you really need them, more than you think.

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