Content marketing and the increasing attention paid to it in B2B marketing, is about the changes in the behaviour and wishes of the customers and prospects. A personalized and planned content marketing strategy results in more conversion, better customer relationships, lower cost-per-lead and higher ROI.
Content Marketing: Marketers Finally Start Looking Inside the Box Read More »
Corporate blogs are a way of getting the inter-human dialogue going. And those dialogues are precious. You cannot talk and listen to ‘companies’ and ‘consumers’, only to people. Blog and get found, it’s the very first step in establishing a relationship in the online world.
Markets are Still Conversations: Why Blogging is Necessary Read More »
In the old days it might have taken many emails and phone calls to get to the person you’d like to connect with for business opportunities. Now it seems that with some genuine effort and taking time to building a social media report with people, these connections are much easier and more fruitful.
Will Social Media Kill the Cold-Call? Read More »
The power of the consumers in social media can be deceiving. According to Taylor Ellwood, only consumers with large lists of followers can be actually influential. It is a really straight forward and natural assumption, but it presents quite an interesting opportunity for the brands working in social media.
The Balance in Communication Power Between Brand and Consumer Read More »