Maggie Fox is the Founder and CEO of Social Media Group, one of the largest independent social media agencies in the world. While working at SMG, Maggie has helped to create and execute social media strategies for the likes of Ford Motors, SAP, Thomson Reuters, 3M and CNN. An interview.
Maggie Fox: Be Yourself, Deliver Value And Think Differently Read More »
Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. But measuring doesn’t have to be difficult. Ardath Albee and Maria Pergolino on content marketing and creation ROI.
Measuring ROI on Content Marketing and Creation Read More »
We talk a lot about content creation, but content promotion is equally important. When you want to promote your latest eBook, white paper or any other offer, there are several things to consider. Discover a 7-step framework for developing a promotional strategy for B2B content.
Developing A B2B Content Promotional Strategy In 7 Steps Read More »
Social media marketing, just like all forms of marketing, is mainly about long-term relationships: building relevant interactions with prospects and customers that lead to a two-way increase of value and loyalty. Read tree simple tips to get there.
Three Easy Tips To Build Long-Term Social Media Relationships Read More »