2012 is the year of oversaturation. On social media too. So says Chris Brogan. He has a point. You know the phenomenon. There is too much ‘noise’. And we need filters. “Content curation” is hot. That’s why Twitter acquired Summify. We will scale down. We live in a consumption society, says Brogan. “People can barely […]
Ten Blogging Lessons from Chris Brogan Read More »
You can write the most interesting and best content in the world but if your blog headline doesn’t attract attention, appeal and convince people to read on, why even bother? You wouldn’t be doing yourself, your content and your readers a favor, right? Brian Clark says that “on average, 8 out of 10 people will
How to Write Blog Headlines People (and your Goals) Deserve Read More »
The first social network that comes to mind when thinking about B2B social media marketing is obviously LinkedIn. However, what about Facebook? Is it suitable for business-to-business? Of course it all depends on your market, goals and target groups. Business buyers are people and they also use Facebook. Although Facebook is generally less used in
Should businesses ignore Facebook for B2B marketing? Read More »
You don’t “win” social media, you participate. You join the community which drives it and you serve that community and enrich it.
To Social Media with Love Read More »