Why Women Own Social Networking
Soon men will be driven back to the garage where we will huddle around broken down, rusted muscle cars, drink beer and lament our relegation in grunted musings.
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Influencers and the Power of Word-of-Mouth
Generating word-of-mouth advertising effectively takes effort and time. It means someone on your staff has to find the influencers then nurture and encourage them. At times it’s akin to herding cats, but trust me, it’s worth the effort!
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Parents are Social and Cross Channel Consumers
According to a report from Media Audit on social media users, where we happen to be in life means different frequency and usage of different channels. It won’t come as any surprise that younger respondents with no kids are the most active on Facebook, Twitter or Myspace. However, the study also found that adults with children were much more likely to be on social sites.
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Dave Chaffey: The Online Value Proposition
Ever been to a web site and wondered ‘Why am I here?’, ‘How does this help me?‘ or ‘Does this site give me what I need?’. And then left shortly afterwards?
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