Giving your staff clear guidelines is always a good idea, but trying to enforce policy which hobbles your efforts to leverage social media is a bullet in your foot.
Stop the Presses! Social Media Means Having an Opinion! Damn! Read More »
I’ve gathered 7 insights (at least I hope they’re insightful) to share on social marketing.
7 Social Marketing Insights Read More »
Small businesses have however always relied on a strong relationship to drive recurring revenue, which is why adding social media to their marketing mix makes so much sense.
Five Key Soft Benefits of Social Media for Small Business Read More »
If you have a blog which features user comments, then you have a foundation for an online community. If you are on Twitter or Facebook then you have the potential for an online community. These constructs are much like reefs are for fish…
The Marketing Power of Online Communities Read More »