Please welcome Annie Tsai as a guest blogger here @ Social Marketing Forum. You’ll love her insight and style!
I’ve dived cannon ball style into social media for small business.
Because the relationship piece of running a business is extremely difficult to measure, the value is often overlooked. Small businesses have however always relied on a strong relationship to drive recurring revenue, which is why adding social media to their marketing mix makes so much sense. I’ve found that more are using social media as a relationship building channel first, and a revenue conversion tool second.
So for those of you that are looking to dedicate what little resource you have to also jumping in the social media pool, this one’s for you.
Five Key Soft Benefits of Social Media for Business:
- Social media gives us the opportunity to work and have it not feel like work
- Social media allows us to help make this globalized economy much smaller and thankfully, much more personal
- Technology in the social media space allows us to filter out the noise so we truly can be discriminant if we want or need to – I personally love Hootsuite
- Social media gives you a way to put your employees in front of your company – inject a little more personality into the way you do business!
- It’s not just about Facebook and Twitter. Don’t forget that social media is much more – we’re creating lots of videos with flipcams with the intent of posting them to Youtube to be syndicated throughout all of our networks. Use visual media outlets to educate your community with insider tips that you’re the expert on. Add a flickr stream of your all time favorite customers to your website.
Anne was born in Michigan, but grew up in the San Francisco Bay Area. She is currently the Director of Client Services at a Demandforce, Inc. and Principle at CXP Bootcamp. Annie first started blogging in 2004 and she’s been blogging at ‘Annie Said‘ since 2008.
“Every day, I wake up and make sure that our employees and partners are working hand-in-hand to create experiences that make sense for the people who keep our lights on. I strongly believe that a case can and should be made for the use of Email Marketing and Social Media to build and grow relationships with both customers and prospects.”