There has been a lot of talk about the power of mobile marketing. From text marketing to applications, the market is abuzz with the “power of mobile.” For some businesses it seems like a perfect fit, while other companies struggle to see the value of implementing a mobile marketing strategy. That’s why when I read …
Social media applications such as Foursquare are the new take on barkers and sandwich signs.
People use smartphones just about everywhere. They travel with them from home to office to school and even in the bathroom.
According to a new report from eMarketer, mobile web usage in Western Europe will double by 2015.