Why Women Own Social Networking
Soon men will be driven back to the garage where we will huddle around broken down, rusted muscle cars, drink beer and lament our relegation in grunted musings.
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Influencers and the Power of Word-of-Mouth
Generating word-of-mouth advertising effectively takes effort and time. It means someone on your staff has to find the influencers then nurture and encourage them. At times it’s akin to herding cats, but trust me, it’s worth the effort!
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Dave Chaffey: The Online Value Proposition
Ever been to a web site and wondered ‘Why am I here?’, ‘How does this help me?‘ or ‘Does this site give me what I need?’. And then left shortly afterwards?
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Oliver Blanchard: Think Beyond Marketing
Oliver Blanchard has led a pretty interesting life. He served in the French Fusiliers before moving to the US and working with a variety of B2B and B2C Fortune 500 companies and SMBs. He’s currently runs BrandBuilder Marketing and functions as senior strategist. He helps companies develop, build, integrate, manage and measure social media programs.
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