J-P De Clerck

Last week’s Lift Conference 2011 in Geneva started with a few great keynote speakers giving their view on different topics. The difference with past editions of Lift was that general subjects and more indepth cases were mixed. The event started with Don Tapscott, author of the book Marcowikinomics, who pointed at the four drivers of change in recent revolutions going on in the world; being Web 2.0, the economic revolution, the social revolution and the next revolution.