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Home » Posts tagged 'word-of-mouth marketing'

Word-of-Mouth Marketing: The Ostrich Factor

By Jim Ducharme on 1:00 am in Social media marketing, Word of mouth marketing / View Comments

The fact is that because of social media and our connected world, word-of-mouth is both your best friend and potentially your fiercest foe.
SMBs Find Value in Social Marketing

By Jim Ducharme on 12:44 am in Social media marketing, Word of mouth marketing / View Comments

Word-of-mouth advertising is the number one way respondents (82%) reported that customers find them, followed by search engines and the internet (66%). Traditional advertising came in a distant third at just 37%.
Recommendations & Online Trust

By Jim Ducharme on 12:39 am in Brand marketing, Social media marketing, Word of mouth marketing / View Comments

So, who do we trust when it comes to product recommendations online?
Why Women Own Social Networking

By Jim Ducharme on 1:45 am in Social media marketing, Word of mouth marketing / View Comments

Soon men will be driven back to the garage where we will huddle around broken down, rusted muscle cars, drink beer and lament our relegation in grunted musings.
Influencers and the Power of Word-of-Mouth

By Jim Ducharme on 12:54 pm in Social media marketing, Word of mouth marketing / View Comments

Generating word-of-mouth advertising effectively takes effort and time. It means someone on your staff has to find the influencers then nurture and encourage them. At times it’s akin to herding cats, but trust me, it’s worth the effort!
Five Anti-Tips to Succeed in Viral Marketing

By Renilde De Wit on 11:19 am in Viral marketing / View Comments

Despite all the viral marketing success stories, there is still an embarrassing number of amateur mistakes made in the average viral marketing campaign. In this post you will find five anti-tips that will help you in better planning and executing a successful viral marketing campaign.
Primer: Understanding Word-of-Mouth Marketing in the Social Media Age

By J-P De Clerck on 1:12 pm in Primers, Viral marketing, Word of mouth marketing / View Comments

Word-of-mouth is not something new. People have always talked about their experiences, emotions, needs and also products, services and brands. With the arrival of interactive and social media the patterns, role and impact of word-of-mouth have changed. A primer.