A viral video is a not something you can order at your local agency. You can create a video and design for virality but in the end, it’s the audience that decides if it goes viral or not. It all depends on the content of the video and what it triggers, often more than on the quality. The most successful videos are home videos, the humorous ones or the ones that touch emotions (which doesn’t always mean a tear or a smile as is too often the case).
Ingredients for a viral video are simple: make it unique, something so special people want to share it with their friends.
From a B2B perspective, however, it’s not always easy to come up with a good idea for viral marketing success. Or so it seems… Continue reading “Viral Video: Using a Ballerina for B2B marketing”