Online Communities Are Like Coral: Give Them Space To Grow

Online communities can take several forms and must be the foundation of any kind of consumer outreach. Communities are much like coral, as they grow, they attract others to the community and create more dynamic interactions. It’s up to marketers to create a space for the coral to form and nurture the growth around it.

Six Tips for Viral Marketing Success

Viral marketing has similarities with word-of-mouth and referral marketing, but is not quite the same. With viral marketing the focus lies more on wide spreading. In the first place, a viral marketing campaign’s success depends on the willingness of people to share the story. Six tips to succeed in viral marketing.

Why Women Own Social Networking

Soon men will be driven back to the garage where we will huddle around broken down, rusted muscle cars, drink beer and lament our relegation in grunted musings.