Ahoy Social Media! Cap’n on Deck!
The story of how a small boutique marketing company proved to the big boys what social marketing can do when done right.
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The Giant Steps
Smart Social Media: Where Is The Captain?
Cap’n Crunch cereal was first brought to market in 1963. The Cap’n is an institution to generations of kids and fondly remembered as a part of childhood for many. It may have been during a nostalgic moment for the aforementioned childhood that drove the guys at “The Giant Steps” boutique marketing agency to go on a hunt for the Cap’n online and on social.
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