The story of how a small boutique marketing company proved to the big boys what social marketing can do when done right.
The Giant Steps
Cap’n Crunch cereal was first brought to market in 1963. The Cap’n is an institution to generations of kids and fondly remembered as a part of childhood for many. It may have been during a nostalgic moment for the aforementioned childhood that drove the guys at “The Giant Steps” boutique marketing agency to go on a hunt for the Cap’n online and on social.