Social Media May be Trendy, but Socializing isn’t
Companies should understand that social networks may come and go, but people won’t stop being social online.
social networks
Social Relationships: Why You Want Old Friends And Not Only Digital Natives
Perhaps I am generalizing, but older people tend to know the value of relationships better than many younger people do. They understand the importance of communicating with their family and friends. They’ve had a lifetime to understand that there is nothing more important in this world than the relationships you build.
How Content Travels and Works in Social: Stories and People
Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. But there is more to good content in a social context, with customer-centricity as a guideline and stories as a way to reach our business goals. Stories travel, not content. Read why, including a personal example.