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Social Media Monitoring: Attentio Acquires 365Research

European social monitoring and research company, Attentio, just announced they’ve acquired 365Research, a market research technology company.

Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals

Social media KPIs are all dependent on the individual organization and its goals. But generally, we are looking at ‘impressions’ or reach. How many people had the opportunity to see the message? An interview with Jim Sterne.

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