Social Media Monitoring: Attentio Acquires 365Research
European social monitoring and research company, Attentio, just announced they’ve acquired 365Research, a market research technology company.
social media metrics
Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals
Social media KPIs are all dependent on the individual organization and its goals. But generally, we are looking at ‘impressions’ or reach. How many people had the opportunity to see the message? An interview with Jim Sterne.