social media marketing

Why Aren’t You Promoting Your Social Profiles? 10 Ways to Make it Happen

When going through numerous articles on social media strategies it dawned on me that there was a glaring omission: tactics on how to promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter. While it may sound odd, cross marketing is an essential part of a successful social media marketing strategy …

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Marketer's Important Objectives for Social Media in 2011

MarketingSherpa has posted an interesting chart derived from a survey of 3,300 marketers asked to indicate their most important social media marketing objectives they hope to achieve in 2011. The question was: What are the most important objectives for your organization’s social marketing program to achieve in 2011? Increasing website traffic via social media integration …

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