search engine marketing

Michael Kahn: Relevant Brands Need To Have A Presence on Twitter

Michael Kahn, Senior Vice President, Client Services, at performance markting specialist Performics (Publicis Groupe/VivaKi) about the role of Twitter, amongst others from the search engine marketing perspective.

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Seven Tips for Efficient Search Engine Ads: the Human Dimension

Relevance is the key to persuade a buyer into the buying mode. All your search engine marketing and other online marketing efforts will go in vain if a prospective client finds you and it takes too many clicks with most questions unanswered on the landing page. Seven tips.

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