Vocus has released their 2011 Planning Survey and there are some very interesting findings and stats highlighted in the report. Take a good look at your corporate culture and consider if you really are an active participant in the social media channel and all the others which today’s cross-channel consumers thrive in.
Sarah Evans is a public relations and new media consultant, working with many non profit, social good and technology companies. A self-described “social media freak,” Sarah initiated and moderates #journchat, the weekly live chat between PR professionals, journalists and bloggers on Twitter. An interview.
The possibilities of blogging are definitely not being put to optimal use. A lot of companies have no blog. This is unfortunate because blogs are real social media hubs and cornerstones of inbound marketing. But more importantly, blogs are read.