Think about it: If all you do is post on Facebook, and suddenly Facebook shuts down tomorrow, what are you left with?
The funnel is everything but linear and was it ever linear to start with? Only when you can track someone you can draw some conclusions with the necessary reserves. This applies for both B2B and B2C, although there are differences. It is however clear that the way to a purchase is ‘nonlinear’ and not a simple funnel.
According to a new report, time and resources are the biggest hurdle preventing marketers from entry into the social channel. Many companies are trying to be in too many social media places at once and have too many plates spinning at the same time. Select your goals and channels, depending on your business and customers.