There has been a lot of talk about the power of mobile marketing. From text marketing to applications, the market is abuzz with the “power of mobile.” For some businesses it seems like a perfect fit, while other companies struggle to see the value of implementing a mobile marketing strategy. That’s why when I read …
According to a new report from eMarketer, mobile web usage in Western Europe will double by 2015.
One of the most attractive things about smartphones is their ability to provide connectivity on the road – in fact, that’s the most attractive thing about them in my opinion. However, that use is still heaviest among the early adopters or “power users” and it’s not always smooth surfing and latte all around for them.
Here where I live a debate has been going on for the last year or so regarding the value of cell phones as learning tools in school.