mobile marketing

Are Your Customers Looking for your Business on Mobile Phones? 5 Facts Worth Knowing

There has been a lot of talk about the power of mobile marketing.  From text marketing to applications, the market is abuzz with the “power of mobile.” For some businesses it seems like a perfect fit, while other companies struggle to see the value of implementing a mobile marketing strategy. That’s why when I read …

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Mobile Internet: Does Your Content Travel Well?

One of the most attractive things about smartphones is their ability to provide connectivity on the road – in fact, that’s the most attractive thing about them in my opinion. However, that use is still heaviest among the early adopters or “power users” and it’s not always smooth surfing and latte all around for them.