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Measuring ROI on Content Marketing and Creation

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. But measuring doesn’t have to be difficult. Ardath Albee and Maria Pergolino on content marketing and creation ROI.

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Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals

Social media KPIs are all dependent on the individual organization and its goals. But generally, we are looking at ‘impressions’ or reach. How many people had the opportunity to see the message? An interview with Jim Sterne.

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Industry 4.0
Digital transformation
IoT
Big data
Content marketing
Building information modeling
Customer experience
Digitization
Edge computing
Information management
Customer life cycle
Customer data platform
Unstructured data
Search engine optimization
Data lakes
Digital business
IoT platforms
Retail
Industrial IoT
Smart cities
Cybersecurity
Smart grids
TPRM
Hybrid working
Cloud computing
Predictive maintenance
CNAPP
BMS systems
Artificial intelligence
Construction industry
Marketing automation
Sustainability