Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. But measuring doesn’t have to be difficult. Ardath Albee and Maria Pergolino on content marketing and creation ROI.
Social media KPIs are all dependent on the individual organization and its goals. But generally, we are looking at ‘impressions’ or reach. How many people had the opportunity to see the message? An interview with Jim Sterne.