The first social network that comes to mind when thinking about B2B social media marketing is obviously LinkedIn. However, what about Facebook? Is it suitable for business-to-business? Of course it all depends on your market, goals and target groups. Business buyers are people and they also use Facebook. Although Facebook is generally less used in …
Should businesses ignore Facebook for B2B marketing? Read More »
Social media and those companies feeding off it or building it have exploded in the past two years. Most would agree that 2010 was the year of social with brands and agencies scrambling to first understand it and then integrate it into their marketing strategies. However, what are companies such as Facebook and Twitter really worth?
Germany-based social business network XING announces it acquires amiando, a main European player in the area of online event management and ticketing services. It’s an interesting move from XING and a sign of where social networks for professionals might (continue to) head in the future.