According to a recent survey, nearly 60% of respondents realized the highest return from email marketing and their company website. Those same channels are top of the priority list for spending among 46% of respondents. So, do corporations just not get social and mobile or are these channels simply not effective?
What many companies forget is the golden rule of ‘what’s in it for them’: why should anyone follow your company on Twitter, subscribe to your YouTube channel or ‘like’ on Facebook? Set the expectations, don’t just ask to follow but explain what’s in for the people.
Marketers must stop thinking about channels as different and start seeing the world with a wider view. Knock down the silos! Rip off the labels and stomp on them! As soon as you try to categorize something, your vision starts to narrow and you lose perspective.