A whole new range of social channels has joined existing interaction channels and have shifted the focus from communicating as in messaging to communication as a balanced mix of cross-channel dialogues where listening is key. Five major changes in the social media age.
In any product category, roughly 10% of the consumers account for more than 50% of the profits. These super-consumers clearly know what they need and want, buy a lot of what they need and don’t mind paying more to get it. Furthermore, they are “passionate and engaged, sometimes even a little obsessive”. And you really need them, more than you think.