Email vs Social: Channels Aren’t Social, Humans Are
The people we market to will make the decision as to what channel is best suited to their needs and that’s the only choice which matters. Everything else is simply politics and drama.
cross-channel marketing
The Death of Email Marketing and a Bowl of Petunias
“Curiously the only thing that went through the mind of the bowl of petunias, as it fell, was, ‘Oh no, not again.’ Many people have speculated that if we knew exactly *why* the bowl of petunias had thought that we would know a lot more about the nature of the universe than we do now.” …
The Death of Email Marketing and a Bowl of Petunias Read More »
Parents are Social and Cross Channel Consumers
According to a report from Media Audit on social media users, where we happen to be in life means different frequency and usage of different channels. It won’t come as any surprise that younger respondents with no kids are the most active on Facebook, Twitter or Myspace. However, the study also found that adults with children were much more likely to be on social sites.
Five Major Marketing and Communication Changes In The Social Media Age
A whole new range of social channels has joined existing interaction channels and have shifted the focus from communicating as in messaging to communication as a balanced mix of cross-channel dialogues where listening is key. Five major changes in the social media age.