The people we market to will make the decision as to what channel is best suited to their needs and that’s the only choice which matters. Everything else is simply politics and drama.
“Curiously the only thing that went through the mind of the bowl of petunias, as it fell, was, ‘Oh no, not again.’ Many people have speculated that if we knew exactly *why* the bowl of petunias had thought that we would know a lot more about the nature of the universe than we do now.” …
According to a report from Media Audit on social media users, where we happen to be in life means different frequency and usage of different channels. It won’t come as any surprise that younger respondents with no kids are the most active on Facebook, Twitter or Myspace. However, the study also found that adults with children were much more likely to be on social sites.
A whole new range of social channels has joined existing interaction channels and have shifted the focus from communicating as in messaging to communication as a balanced mix of cross-channel dialogues where listening is key. Five major changes in the social media age.