Symbols do a lot of very important things in our society. The “@” symbol may prove more relevant to future generations than the peace symbol has for others. The staggering potential to connect us to countless others around the globe and allow interaction with them is a lot of potency for one symbol to convey.
Corporate blogs are a way of getting the inter-human dialogue going. And those dialogues are precious. You cannot talk and listen to ‘companies’ and ‘consumers’, only to people. Blog and get found, it’s the very first step in establishing a relationship in the online world.