A whole new range of social channels has joined existing interaction channels and have shifted the focus from communicating as in messaging to communication as a balanced mix of cross-channel dialogues where listening is key. Five major changes in the social media age.
In this interview, Brian Solis shares his thoughts on the social evolutions, the role of content and the importance of listening and taking action to engage and interact.
People who specialize in social media marketing can learn a lot from email marketers. Because, ultimately both email marketing and social media marketing are about customer-centricity and of course just…marketing. Ten lessons.