The issue of emotional response is often overlooked and I agree. Perhaps it is overlooked because it is that underlying common denominator and not a separate factor. The question I’m asking here is: Can content in email or online marketing provoke any action without some kind of emotional response?
Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. But there is more to good content in a social context, with customer-centricity as a guideline and stories as a way to reach our business goals. Stories travel, not content. Read why, including a personal example.